As I Am® DoubleButter® Cream is a rich emollient blend with the finest range of natural butters and organic oils.

Benefits: Locks in moisture. Provides softness, shine and manageability to dry, dull hair. Contains Pro-Vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair. Provides dehydrated hair with what it needs to look and behave its best.

Directions: Apply sparingly or generously depending on your hair's need for moisture, manageability and vitality. Rub inside palms and gently rub into hair so coils and curls are undisturbed. Can also be used to set lustrous, smooth twists and twists.

Tips: Try using a little of As I Am® DoubleButter® Cream in conjunction with Twist Defining Cream for in-between touch-ups. Do not rub oils and butters into your finished style too vigorously. It can alter coil/curl definition. Instead, rub the product between the palms of your hands, then massage it throughout your hair and rub it into the ends.

Don't overuse it. A buildup of emollients can actually work against your natural curl definition, and instead of looking shinier, your hair may appear dull and matted.