Specially formulated for fine hair to achieve stronger, thicker and denser hair.

Reduces hair breakage and improves flexibility.

American Crew Fortifying is a daily fortifying shampoo for fine hair. You will be able to eliminate traces of styling products. In addition to leaving hair clean and soft, it refreshes the scalp.

Application: Wet hair. Apply to scalp and hair and massage. Rinse thoroughly.

For a complete treatment and to provide greater density and volume, use the new American Crew Scalp Treatment.

BENEFITS:

Contains ingredients that clean, soften and help increase hair volume.

Refreshes and conditions the scalp.

Eliminates the build-up of styling products.